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"The Mentor Coach" - Newsletter Archive

Issue 1 - Going to market?
  By Marianne Craig
  One of the most important things to remember when approaching the whole question of marketing your coaching practice is that it is all about relationship - this is especially true when you (as coach) are "the product". So, it's important that you are able to be yourself as much as possible when you choose how and where to market.  More ...


Issue 2 - "Good" coaching
  By Aboodi Shabi
  As coaches, we can invest a lot of time and energy in studying different techniques, tools and approaches to coaching. In fact, there is probably a never-ending pool of resources to develop more knowledge, more information, more “how to’s”.   More ...


Issue 3 - Tips to maximise your website
  By Marianne Craig
  There's a multitude of ways to promote your coaching business and a website is one way - an important way. Potential clients all over the world are surfing the net looking for a coach.  More ...


Issue 4 - Some thoughts on Coaching
  By Veronica Olalla
  Coaching is the artful use of language. It is about using one's knowledge of language, body and emotions to assist someone in seeing their breakdowns and the possible harvest that may come from them.  More ...


Issue 5 - Life 'Architects'
  By Coen de Groot
  Coaching owes a lot to other professions, such as psychotherapy and business consultancy. And there is still much more to learn from other professions, including architecture. Whilst architects design buildings, many coaches assist their clients to design their life  More ...


Issue 6 - Mid Life Matters
  By Edna Murdoch
  I am working with lots of 'mid-lifers' these days and delighted to be doing so. I am one myself (56) and know intimately the demands and gifts of this particular transition. Sometimes coaches are a bit nervous of working through difficult transitions with clients - and this certainly can be one of those.  More ...


Issue 7 - Training to become a coach
  By Marianne Craig
  When you graduate from a reputable accredited coach training course, you lay the solid foundation for your coaching business and for your professional reputation. Good training is important in any profession and coaching is no different. A good coach-training course will give you the skills and confidence to coach well. It will increase your credibility with prospective clients - both individuals and organisations.   More ...


Issue 8 - The Tyranny of Positive Thinking
  By Marianne Craig
  Lots of personal development books tell us to replace negative thoughts, whatever they may be, with positive ones. I don't agree with this simplistic approach.   More ...


Issue 9 - Windows to the Soul
  By Aboodi Shabi
  One of the most frequently asked questions I get when I do my talks on "Coaching to the Soul" is how to present the notion of addressing the soul in business or corporate coaching. Won't we just alienate business clients if we start talking about soul when they are coming to coaching looking for increased effectiveness or performance?  More ...


Issue 10 - Learned Optimism
  By Marianne Craig
  In a recent issue of Mentor Coaching, I argued that 'positive thinking' can be a tyranny, that it is superficial, and there is no evidence that repeating positive mantras changes anything.  More ...


Issue 11 - Coaching Essential 2005
  By Coen de Groot
  The business side of coaching can easily be overlooked. It seems so easy: a couple of weekends' training then coach everyone around you. They will so impressed that they tell everyone they know. And within 3 months you have a full coaching practice  More ...


Issue 12 - Your Personal Council
  By Marianne Craig
  When you start your own business it can be lonely and frustrating. You have a huge to-do list and it feels like a big mountain to climb. Being self employed or setting up a new business can feel very isolating. Getting support is hugely important  More ...


Issue 13 - Mind map your business plan
  By Marianne Craig
  Lots of people don't like doing a business plan. It's a daunting task- all these scary headings and forms to fill in. One great way to make a start is to mind map a business plan first. It's like being a kid in art class again!  More ...



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